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25:Ta46,

把顧問專業，整理成客戶看得懂的合作入口

京識服務的企業，可能已經知道自己需要廣告或網站，也可能連行銷問題出在哪裡都還不清楚。官網需要同時承接這兩種訪客：前者要快速找到服務，後者則需要先理解顧問如何診斷、規劃與陪伴執行。

實際官網首頁：以品牌主張與免費諮詢入口建立第一層理解。

資訊架構：先辨識需求，再比較服務

網站以首頁、關於京識、服務項目、行銷專欄與聯絡我們組成清楚導覽。首頁先表達品牌的行銷管理思維，再把訪客帶到服務內容；關於頁補足團隊與理念，讓專業形象不只依賴一句標語。

服務頁將「一般行銷服務」與「行銷顧問服務」分開呈現。需要單項委託的企業可以直接看品牌行銷、行銷活動、數位廣告與口碑行銷；需要長期協作的企業，則能循基礎、成長與統籌型顧問方向了解合作。

實際服務頁：將單項行銷委託與整體顧問合作分流。

內容經營：讓專欄成為服務的延伸

行銷專欄承接訪客對 SEO、廣告、顧客經營等議題的疑問，透過文章分類、標籤與搜尋，讓讀者由具體問題進入顧問觀點。這種內容結構也方便日後持續累積文章，而非每次新增知識都要另做頁面。

諮詢動線：從理解到開始對話

訪客可以從首頁定位進入服務頁，再閱讀相關專欄，最後透過免費諮詢與 LINE 入口開始洽談。重要頁面保留聯絡出口，讓已經理解合作方向的訪客不必重新翻找聯絡方式。

交付價值

這個案例將品牌形象、服務說明與知識內容整合成同一個官方據點。設計重點是讓業務前期溝通有可引用的頁面，也讓客戶在正式諮詢前，先對合作內容形成清楚期待；不以未量測的轉換率或流量成長作為成果承諾。

瀏覽京識行銷管理顧問官方網站

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